This mentality requires that businesses stress sales pitching and proactive customer service among personnel so as to ensure that there is maximum closing. The marketing concept recently added with marketing. The marketing concept the marketing concept is a business philosophy that challenges the traditional three concepts namely. For our purposes, the marketing concept is a philosophy for doing business.
The best description of concept i ever heard was in a. Jun 11, 2015 difference between selling concept and marketing concept 1. Major differences between selling concept and marketing concept 1. Its central tenets crystallized in the mid1950s robert, 1960. The selling concept takes an insideout perspective. It means finding out the consumer and make the goods as per their needs rather than to provide them what the seller has made.
Mar 05, 2018 marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product. This mentality requires that businesses stress sales pitching and proactive customer service among personnel so as to ensure that there is maximum closing power in the corporate environment. The selling concept strives to turn products into cash for the business, while the marketing concept strives to meet customer needs through the product itself. Or distinguish between the concepts product and production in marketing keeping following as the base. Selling involves making sales so as to increase the companys revenues. The company believes in aggressive selling and other promotions. The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products. In the broad sense, marketing comprises strategic and tactic planning processes which are to meet customers needs and bring maximum profit.
What philosophy should guide a company marketing and selling efforts. Difference between traditional marketing and modern marketing. Marketing myopia tries to understand customer desires, be. Many people use words marketing and selling as synonyms. Selling makes use of shortterm tactics to get sales examples are free gifts, discounts, rebates, bribes, etc. Sep 10, 20 selling concept vs marketing concept selling concept inward focus on business. Conversely, the selling concept relies on the transfer of title and possession of the product from one person to another. Marketing which was done few years or decades back is called traditional marketing while marketing which is done in the present era is called modern marketing, however, todays marketers sometimes also use traditional marketing wherever it is relevant. The concept holds that the key to achieving organizational goals consists of being more effective. Differences between selling concept marketing concept process of selling starts with the creation of product, and pushing it to market through aggressive selling. Selling concept vs marketing concept the difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Satisfaction of consumers is the essence of the marketing concept. In contrast, implementing the selling concept involves doing whatever is necessary to increase sales.
Jan 25, 2008 msrketing is getting the merchandise ready to sell. On the other hand, selling concept stresses on the needs of the seller and so, it is the seller who rules the market. The selling concept assumes that consumers are looking for aggressive sales and promotions from companies. A marketing concept uses customer satisfaction to determine whether a product or service is successful. In short, it is the mental picture of the benefit your target customers believe they will receive when they purchase your product or service. One finds significant difference among these three concepts. Selling a concept is when you either cant or dont want to complete the concept, ill provide some examples. While selling revolves around the needs and interest of the manufacturer or marketer, marketing revolves around that of consumer. What the difference between product concept, production. Difference between marketing and selling marketing vs. This is really important for us to know what is selling and what is marketing and then what are the related concepts of the two departments. Distinguish between the product concept and production. Difference between marketing and selling concept with.
Difference between marketing and selling compare the. Difference between modern and traditional concepts of marketing answer grace cecelia roland traditional marketing concept primarily emphasizes on the transfer of the ownership of the product from the producer to the customer. The selling concept is the bread and butter of marketing efforts as it believes that people will not buy enough of a businesss product so. The marketing concept does not target to maximize profitable sales volumes but to generate profits through customer satisfaction. The marketing concept is the strategy that firms implement to satisfy customers needs, increase sales, maximize profit and beat the competition. The concept of marketing accordingly depends on three key perspectives 1 what is the target market the first step is to focus precisely which the object market is. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. Difference between modern and traditional concepts of. It is a concept or an idea which lays emphasis on the sale of goods and services and not the underlying need or want, and it does not really matter whether the products are actually needed by the customer or not.
It would be idea, design, manufacturing, and shipping. Define business by goods and services for everybody or the average consumer. To examine the relationship between marketing concept and satisfaction of consumer. On the other hand the product concept has no concern with customer demands, it advises the firms to. Selling concept, market concept and societal concept. There is a longterm business planning in the marketing concept. It was entirely production and sales oriented,thus marketing was just concerned with the buying and selling of goods. Value and relationship marketing 21 than a shortterm solution.
Chopra 2012, 239240 the marketing concept resorts to marketing research, which defines the market segments, the size of segments. What is the difference between a selling concept vs a. To achieve this, the company will use aggressive marketing, discounts, strong publicity, etc. Its a five step plan that is broken out as an overarching idea into the concepts of. Marketing involves satisfying customer needs or desires. The selling concept selling concept explained in detail. Difference between sales and marketing with similarities. In brief, the functions of marketing can be explained as under. Difference between marketing and selling i answer 4 u. Everything from the cheap plastic product from china is on your cart now. Marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product. Key differences between marketing and selling concept. Production concept the production concept, the oldest marketing concept, is based on a belief that consumers prefer low prices and product availability.
Difference between selling and marketing marketing essay. E the marketing concept focuses on shortterm sales, whereas the selling concept strives to build longterm customer relationships. The focus is on sales profit first and then on marketing. There are 5 marketing concepts that organizations adopt and execute. So what is the big difference in concept selling verses product selling. Difference between product and production concept with. Nevertheless, marketing is different from sales and as the organization grows, the roles and.
The marketing concept concentrates on the buyers needs and then the means are identified to meet out those needs. Aim is to sell what they make not what customer wants. The selling concept essentially mirrors the thought that consumers will not purchase enough of the companys products unless largescale promotional and selling efforts are carried out by it. What is the difference between concept selling and product. Presentation of marketing differences between selling concept and marketing concept by. As stated above, in marketing requires advertising, public relations, promotions and sales are important just as it is in market myopia. Selling concept vs marketing concept selling concept inward focus on business. Selling concept of marketing and its features business. It is the strategy of meeting the needs in an opportunistic, individual method, driven by human interaction. Marketing is not a new concept because it has been there for past many decades the only thing that has changed is the way of doing marketing. Which of the following is a difference between the marketing concept and the selling concept. Selling concept if customers are left to themselves, they will not make the effort to buy a companys product.
Selling concept emphasis to sell products but does not care for the aftersale services. Let us take a more detailed look at market and marketing. Dec 17, 2019 there is a big difference between sales and marketing, however in general very few people knows about it. Jun 30, 2019 selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept etc. Proper understanding of difference among these competitive concepts helps practiceners to decide which of these concepts can be practically applied. The number one thing in concept selling is it that it creates a form of communication that gets the prospects attention. Marketing is a concept, a strategy that is a heady mix of many activities aimed at increasing sales while selling is the final act of buying by the end consumer at a point of sale while the end result of both marketing and selling is same i. The products should be developed after analyzing the customer needs and market research and producing the products that are demanded by the consumers. This is also called the selling concept where the sole aim is sales, and not whether the product is actually required. Whilst in todays business world the customer is king. What is the difference between the marketing concept and.
What is the difference between the concept of marketing. Application of the marketing concept and performance of. Marketing vs sales difference and comparison diffen. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts and marketing vs selling are different. Philip kotler, the father of marketing says marketing is a social process by which a need is created. Drive business success with a winning marketing concept. Selling is an action which converts the product into cash, but marketing is the process of meeting and satisfying the customer needs. C the marketing concept takes an insideout perspective, whereas the selling concept takes an outsidein perspective. Marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product while selling revolves around the needs and interest of the manufacturer or marketer, marketing revolves around that of consumer. The selling concept starts with the seller and its focus is on existing products, it being selleroriented. Mcgee is an associate instructor in the graduate school of business, in diana university, bloomington.
Distinguish between the product concept and production concept of marketing. Spiro is an associate professor of marketing, also at indiana university. Doc differences between selling concept and marketing. Product concept states that the consumers prefer the products which are best in terms of quality. While selling is focused on the short term, marketing is focused on the long term. The following table summarizes the key differences between marketing and selling concepts. Despite their differences, the two functions are dependent on each other. Selling concept is the idea that consumers are not liable to make the leap on their own to purchase goods and services. Therefore, the customer is regarded as the king of the market. This article examines factors that businesses may orientate their marketing around, so that you can recognise when your marketing strategy is. Therefore, the emphasis is not solely on selling products but on selling satisfaction. Difference between modern and traditional concepts of marketing. Marketing is simply the performance of business activities that direct the. Pricing, shelf area and space, and salesmanship would be the ways to get the item sold.
Selling has a product focus and mostly producer driven. Customer value and satisfaction are no concern for the seller. The best example of the production concept is vivo, the chinese smartphone brand. D the marketing concept is productcentered, whereas the selling concept is productioncentered. The selling concept and the marketing concept are frequently. The concept selling approach is often advanced by a business as a justification for being especially aggressive in their marketing campaigns to promote sales. Online marketing emarketing is an interactive process, when using information technologies longterm relations between the company and customers are developed. The selling concept proposes that customers, be individual or organizations will not buy enough of the organizations products unless they are persuaded to do so through selling effort. You are communicating an idea that makes more sense for your prospect to understand and relate to. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Selling concept is used for goods which customers dont buy normally, unsought goods like insurance etc.
This concept is used when companies find themselves with an overabundance of products. This can be achieved by market research and choosing which, the target business sector, will give the best returns. A marketing concept defines the strategy that companies use to market their products or services to customers. Despite the fundamental differences between these two. Marketing concept and the satisfaction of consumer needs. Concept selling vs product selling, the professional. Organisations adopting the marketing concept are committed to marketfocused and customerdriven philosophies.
The selling concept and the marketing concept are frequently confused. Apr 17, 2018 the difference between marketing and selling concept are elaborated in the points given below. Distinguish between selling concept and marketing concept. It is a philosophy that says this is how we ought to conduct our firms operations. Marketing concept lesson adapted from an introduction to marketing, dr. What is the relationship between marketing concept and marketing myopia. Life insurance agents that use concept selling methods will have a much easier time marketing their products. This evolution has resulted in different concepts in different time periods. In other words, it becomes more palatable to the prospect. The marketing concept is so ubiquitous in the marketing classroom that the naive student of marketing is generally led to believe that firms who fail to employ this philosophy are business criminals.
These goods are aggressively sold by tracking down the target segment and sold on the virtue of the product benefits. The marketing concept and selling concept both are different concepts of marketing. Sales is the transfer of ownership of a product from one person to another for some value, whereas marketing is the act of analyzing the market and understanding the needs of the customers in such a way that whenever a new product is launched, it sells itself. As understanding of the differences between selling and marketing is necessary for marketing professional to be a successful marketing manager.
The philosophy here is that the customers if left alone would not buy enough of the company s products and hence companies must undertake a largescale aggressive selling and promotion effort. Marketing a concept is when you are seeking investors to help fund a project you are working on. This article lists all differences between marketing vs selling. In the past this was not the case, some businesses put factors other than the customer first.
If you want to understand the real different between selling and marketing concept, following is a visual representation of difference between two concepts. New customers may be attracted and the market shares increased, but any longlasting bonds will hardly be tied. Major differences between selling concept and marketing. Difference between marketing and selling marketing vs selling. What is the difference between the concept of marketing and.
The aim is to sell what the company makes, rather than making what the customer wants. The major difference between selling concept and marketing concept. Quizlet flashcards, activities and games help you improve your grades. In section 2 we organise the marketing concepts into giga marketing concepts, mega marketing concepts and milli marketing concepts. With the emergence of the marketing concept, business shifted to a customercentred sense and respond philosophy instead of a productcentred make and sell philosophy. Mar 22, 2007 another basic difference bw selling and marketing concept is.
The difference between marketing and selling concept are elaborated in the points given below. But there is a distinction between the terms selling and marketing words. It is the whole process of meeting and satisfying the needs of the consumer. The basic difference between the selling concept and the marketing concept, and the marketing concept and the societal concept has been briefly stated below. Selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept. Prior to exploring the 3 mega marketing concepts an overview is on this pageit is crucial to gain a working knowledge of key marketing terms language. In our study of the business world, we have often come across the terms market and marketing. To examine the relationship between marketing concept and satisfaction of consumer needs. To implement the production concept, managers concentrate on low costs, mass distribution and high production efficiency. Marketing has been an evolving and ever changing aspect of organizational environment.
The marketing concept is a philosophy for the firm that says that the production of the firms should be based on customer needs. The marketing concept in perspective sciencedirect. Marketing vs selling difference between sales and marketing. What is the relationship between marketing concept and. They must balance and juggle the often conflicting criteria of company profits, consumer want satisfaction, and public interest. Sales incorporates actually selling the companys products or service to its customers, while marketing is the process of communicating the value of a product or. The marketing concept is the philosophy that firms should analyze the needs of their. This concept is the oldest of the concepts in business. Many times, marketing tactics driven by the selling concept are based off the companys. The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a sellers market one with a. They are so closely intertwined that people often dont realize the difference between the two. May 11, 2015 selling concept vs marketing concept the difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes.
The concept of marketing is the overall idea of marketing and how to go about marketing well to customers. So organizations should undertake selling and promotion of their products for marketing success. It starts with the factory, focuses on the companys existing products, and calls for heavy selling and promotion to obtain profitable sales. Selling concept is used when a company wants to get rid of its inventory, irrespective of customer needs. Knowing the difference between product and production concept will help you understand which one is more important for marketing effort of an enterprise. A business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organisations product, is the selling concept. The value concept and relationship relationship marketing. Theodore levitt drew a difference between the selling and marketing concepts to emphasize on the need to shift to the marketing concept. Marketing makes use of longterm strategies to get sales examples, valueadded service, customer education, meeting objectives. Selling orientation selling concept of marketing gives emphasis to fulfillment of needs of the sellers, it believes that product must be sold out. In simple words, it means the process through which the goods and services move from the producer to the ultimate user of the products. The key questions that a firm would ask before producing a product were.
Before i explain their differences it is important to understand how they are all related in understanding their similarities itll be much easier to go deeper into each and understand their differences. Marketing plays a major role in creating new channels or clients and maintaining the existing channels, which contributes to more sales. It is necessary to understand the differences between them for a successful marketing manager. Marketing and sales are both aimed at increasing revenue. Marketing is a department of management that tries to design strategies that will build profitable relationships with target consumers. The selling concept focus on sales and firm to be profitable but regardless product. The number one thing when using concept selling vs product selling is that it creates a form of communication that gets the prospects attention. The number one thing in concept selling is it that it creates a form of. As against, production concept proposes that consumer would like to have a product which is widely available as well as reasonable in.
However, market and marketing are widely separate concepts individually that relate to each other. Profitability through sales volume less favorable in a competitive environment. Difference between selling concept and marketing concept. The five marketing concepts are a good example of how marketing has changed throughout the. Whether your business is big or small, new, or in some stage of maturity, you need a marketing concept.
Marketing concept, its fundamentals and features 2. Which of the following is a difference between the marketing. The goal of marketing is to promote the benefits of a product. Some of these marketing concepts exist to date, while some others are. Though both concepts theories are different, they both require similar steps. Both are similar sounding terms and relate to the same concept. It is a strategy based on a mix of activities that are aimed at increasing the sales.
281 1476 295 161 1488 1508 331 1551 1052 629 1356 336 1563 750 1390 1532 1540 1067 1567 702 347 291 1413 415 1581 450 1604 1522 1086 446 432 846 849 318 887